A simple SWOT Analysis of Microsoft [2024]
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a global technology leader with a market capitalization exceeding…
Marketing vs. Promotion: Key Differences you Need to Know
Growing a business requires strategic planning and execution, and two key elements that play a major role in this process…
What you need to know about Narrowcasting [+8 scenarios]
The way we communicate really matters. It literally can make or break how effectively our message is received—and this is…
Marriott International SWOT Analysis [2024] – All you need to know
Marriott International, Inc. began in 1927 as a modest root beer stand in Washington, D.C., started by J. Willard Marriott…
Above the line vs. Below the line Marketing – Simple Difference
You may find yourself bombarded with numerous strategies, theories, terms, and concepts that all promise to be the ultimate solution…
All You Need To Know In Podcast Vs. Broadcast
Students often struggle to tell podcasts and broadcasts apart. And it’s no surprise. Both involve audio or video content, but…
Why Business Intelligence In Marketing Is Important?
Business Intelligence (BI) is a term that you might hear a lot, especially in discussions about technology. However, for many,…
BCG Matrix of Amazon – Simple analysis for marketers
The BCG Matrix is a business framework for smart decision-making which marketers can also use to derive conclusions. Because it…
BCG Matrix of Meta – A detailed analysis for marketers
Meta Platforms, a powerhouse in the social media and tech industry, has a diverse portfolio which makes it stay ahead…
BCG Matrix of Sony – Everything you need to know
The tech industry is constantly evolving, with new innovations and products emerging at a rapid pace. For companies like Sony,…