Everything you need to know about Shock Advertising
“What’s the craziest ad you’ve seen lately?” Whether it’s a controversial billboard or a shocking video, advertisements today aren’t just…
Click Through Rate vs. Conversion Rate: The difference?
CTR vs. CR – These metrics serve as essential indicators of how well your marketing efforts are performing, but they…
Reverse Marketing: A Simple Explanation For Marketers
What if I told you that some of the world’s most successful brands don’t have to actively chase customers—they let…
BCG Matrix of Nike – Explained for Marketers
The sports industry is always changing, with new trends and technology coming out all the time. It gets necessary to…
What You Need To Know About B2B Influencer Marketing
Influencers have become powerful voices in digital landscape. They shape opinions and build connections with consumers at personal level. But…
RACE Framework: A Complete Guide for Marketers
Marketers use a different tools, platforms, strategies, models, and frameworks in digital marketing. With so many options, from social media…
Sales funnel vs. Marketing funnel – What’s the difference?
Businesses are constantly seeking effective ways to attract, engage, and convert potential customers. Two foundational concepts that play a crucial…
BCG Matrix of Apple – How Its Products Are Positioned
The BCG Matrix is a crucial tool for analyzing Apple’s diverse product portfolio. When we take a closer look at…
Everything you need to know about Below the Line Marketing
Consumers today are overwhelmed with advertising at every turn. As a result, traditional methods of marketing often fall flat. This…
What is BCG Matrix? [2024] Explained for better business
Product portfolio is always expanding … It can be challenging to decide where to focus your marketing efforts and budget…