Shock advertising is a bold marketing strategy designed to provoke strong emotions (shock, surprise, or even outrage) to grab attention and make ads unforgettable. Brands use it to stand out in a crowded market. Some of the most famous examples include Benetton’s controversial social issue campaigns, PETA’s graphic animal cruelty ads, and Nike’s Colin Kaepernick […]
Boeing, one of the world’s leading aerospace companies, dominates the aviation industry with its commercial airplanes, defense systems, and space exploration ventures. Founded in 1916, Boeing has consistently innovated and expanded its market presence. However, like any other global company, it faces challenges in maintaining a competitive edge across different product lines. This is where
Cadbury is one of the world’s leading confectionery brands. It is known for its rich chocolate heritage and popular products like Dairy Milk, Bournville, and Oreo. As a subsidiary of Mondelez International, Cadbury operates in highly competitive global markets. Given the competitive landscape, Cadbury’s business strategy is essential to maintain growth and profitability. One such
Instagram started in 2010 as a simple photo-sharing app, founded by Kevin Systrom and Mike Krieger. It let people post photos with vintage filters—pretty basic. But that didn’t last long. In 2012, Facebook (now Meta) bought Instagram for $1 billion. Since then, Instagram has grown into one of the world’s largest social media platforms, reshaping
Television has been a powerful advertising tool for decades. If you think TV advertising is outdated, think again. Even in the digital era, where social media and online ads dominate, television advertising still holds incredible power. Big brands like Coca-Cola, Apple, and Nike continue to invest millions in TV ads. Why? Because they know that
Founded in 2006 in Sweden, Spotify launched in 2008 as a response to the growing issue of digital music piracy Spotify is the world’s largest audio streaming service which is constantly revolutionizing how people consume music, podcasts, and audio content. It introduced an innovative freemium model, allowing users to stream music for free with ads
Uber Technologies Inc. is a global ride-hailing giant that revolutionized urban mobility. Founded in 2009 by Garrett Camp and Travis Kalanick, Uber started as a simple idea—tap a button, get a ride. Today, it operates in 70+ countries and 10,000+ cities, serving over 130 million active users monthly (as of 2023). Before Uber, taxi services
If your product is great, let your users tell the story. Apple doesn’t just sell phones. They sell experiences. And with the “Shot on iPhone” campaign, they didn’t tell people their camera was great—they let users prove it. This wasn’t just another marketing move. It was a masterclass in user-generated content (UGC) that reshaped mobile
During the Pandemic. When the world shut down in 2020, businesses scrambled to stay relevant. Most companies found ways to keep selling their products (adjusting their messaging to fit the crisis). But Uber did something completely unexpected. Instead of encouraging people to take rides, they told them to stay home. With the launch of their