Ever wondered why some brands feel like they were made just for you? Think about Netflix recommending a show that...
If you’ve read our earlier discussion on the BCG Matrix, you already know how powerful this strategic tool is for...
Imagine walking into a store the day after Thanksgiving. Everywhere you look, there are massive banners screaming “70% OFF!” or...
The BCG Matrix is a strategic tool that helps companies analyze their product portfolio based on two factors: In the...
Nowadays, digital marketing is hailed as the king of advertising. With endless social media ads, SEO, and email campaigns, it’s...
Everywhere you look, digital ads and social media dominate the marketing landscape. It almost feels like offline marketing is losing...
Ever feel confused between marketing strategy and marketing plan? You’re not alone. Both are essential, but they serve different purposes.A marketing strategy is the big...
When it comes to getting noticed online, businesses have two main paths: organic search and paid search. But which one...
Imagine you’re launching a new product. Would you rather focus on a small group of loyal customers or aim to...
The interplay between products (that they offer) and markets (in which they serve) is crucial for any business aiming to...