Are you confused by all the marketing terms and concepts? Don’t worry, we’ve got you covered! In this handy guide,...
Founded in 2008, Airbnb completely flipped the hospitality industry on its head. Instead of travelers booking expensive hotels, Airbnb introduced...
Marketing strategies are as diverse as the businesses they aim to serve. Two terms frequently surface in these discussions: Demand Generation and Growth...
If you’re involved in any kind of strategic planning—whether for a business, marketing campaign, or personal project—there’s one framework that...
Shock advertising can be polarizing. On one hand, it grabs attention and sticks in people’s minds. On the other hand,...
“What’s the craziest ad you’ve seen lately?” Whether it’s a controversial billboard or a shocking video, advertisements today aren’t just...
CTR vs. CR – These metrics serve as essential indicators of how well your marketing efforts are performing, but they...
Let’s start simple. Most marketing tries to convince customers to buy. You see ads, discounts, social media posts — all...
The sports industry is always changing, with new trends and technology coming out all the time. It gets necessary to...
Influencers have become powerful voices in digital landscape. They shape opinions and build connections with consumers at personal level. But...