Confused by similar-sounding terms? This category breaks down the differences between common marketing concepts, tools, and strategies. Whether it’s B2B vs. B2C, digital vs. traditional marketing, or SWOT vs. PESTLE, we make it easy to understand what sets each apart and when to use them.
Businesses are constantly seeking effective ways to attract, engage, and convert potential customers. Two foundational concepts that play a crucial role in this process are the sales funnel and the marketing funnel. Although both terms refer to the journey a customer takes before making a purchase, they serve distinct purposes and are designed to address different stages of […]
Marketing is at the core of every business.But not all marketing works the same way. Some approaches aim to get quick results (think sales now), while others focus on building relationships and long-term brand awareness. That’s where direct and indirect marketing come in. What is Direct Marketing? Direct marketing means reaching out to customers personally