In this category, we dive into well-known theories and frameworks used by marketers, such as the AIDA model, marketing funnels, and customer journey maps. Each post explains these concepts simply, showing how they’re applied in real-world marketing. If you’re ready to go beyond the basics, this section will help you understand how marketers plan, target, and engage audiences using proven methods.
Marketing is everywhere. Everything we buy and every ad we see is part of a brand’s plan to reach customers and sell its products. To do this successfully, they follow a simple strategy called the Marketing Mix. It includes four key elements, known as the 4 Ps of Marketing: These four elements work together to ensure the right […]
In a world where clarity is key, are you sure you’re focusing on the right marketing channels? Brands like TikTok and Glossier consistently get it right—not by chance, but through smart strategies like the Bull’s Eye Framework. This approach helps identify and prioritize the most effective channels, ensuring no time or resources are wasted. In this blog, we’ll discuss; What
The interplay between products (that they offer) and markets (in which they serve) is crucial for any business aiming to achieve sustainable growth. I believe that this combination can significantly impact their success. Businesses often turn to strategic frameworks like BCG Matrix, Product Life cycle, SWOT Analysis, Porter’s Five Forces and a lot more that
76% of customers get frustrated when brands don’t understand their needs. There are so many choices available in the market and understanding customers to stand out has become a big question. The answer lies in understanding five fundamental marketing concepts. These concepts are the building blocks that shape how businesses approach their customers and build
If you’re involved in any kind of strategic planning—whether for a business, marketing campaign, or personal project—there’s one framework that will help you zoom out and get clear insights: SWOT Analysis. In this guide, I’ll walk you through everything you need to know about SWOT Analysis, breaking it down into easy-to-digest sections. What is SWOT Analysis?
Marketers use a different tools, platforms, strategies, models, and frameworks in digital marketing. With so many options, from social media and email marketing to SEO and content creation, it’s easy for marketers to get overwhelmed. Amid this complexity, having a clear, actionable framework becomes essential to guide efforts, measure outcomes, and keep objectives on track.
Product portfolio is always expanding … It can be challenging to decide where to focus your marketing efforts and budget when managing a diverse range of products. It becomes complex, especially when trying to determine which ones are performing well and which ones might need more attention. Instead of making decisions based on guesswork, you