This category breaks down the basics of marketing, giving you a solid foundation in essential principles. Here, you’ll learn what marketing is, why it’s important, and get familiar with key terms. This section will help you understand the core ideas that drive all marketing strategies. It’s the starting point for anyone new to marketing.
Television has been a powerful advertising tool for decades. If you think TV advertising is outdated, think again. Even in the digital era, where social media and online ads dominate, television advertising still holds incredible power. Big brands like Coca-Cola, Apple, and Nike continue to invest millions in TV ads. Why? Because they know that […]
Marketing is everywhere. Everything we buy and every ad we see is part of a brand’s plan to reach customers and sell its products. To do this successfully, they follow a simple strategy called the Marketing Mix. It includes four key elements, known as the 4 Ps of Marketing: These four elements work together to ensure the right
Ever wondered what separates brands that simply sell from those that truly matter? Think about the last time you chose one product over another because it aligned with your values. Maybe it was a brand committed to sustainability or a company that gave back to the community. A recent study shows that 71% of consumers prefer brands that
Ever wondered why some brands feel like they were made just for you? Think about Netflix recommending a show that perfectly matches your mood. Or Nike’s “Nike By You” service, letting you design sneakers that reflect your personality and performance needs. These companies don’t just sell products—they solve problems and make you feel like you matter. And
Imagine walking into a store the day after Thanksgiving. Everywhere you look, there are massive banners screaming “70% OFF!” or “Buy One, Get One Free!” Shoppers swarm the aisles, grabbing items they may not even need—because who can resist a deal like that? This is what the Selling Concept is all about. But what exactly does the
Everywhere you look, digital ads and social media dominate the marketing landscape. It almost feels like offline marketing is losing its place in the world. But here’s the thing: Offline marketing is far from dead. It’s still a powerful way to connect with customers. In fact, 56% of consumers trust offline marketing methods, like print
When you think of Apple, what comes to mind? Think about iPhones, iPads, MacBooks, and AirPods—groundbreaking products that redefine tech. The success Apple enjoys isn’t just luck; it’s a clear demonstration of the product concept in action. But what exactly does this concept mean, and how can you apply it to your brand? Let’s break it down. Origination of the Product Concept
That pack of instant noodles. The budget smartphone in your hand. The soda bottle stacked on every store shelf. Have you wondered why some products are incredibly affordable and available everywhere? These aren’t just random products—they’re the result of a business philosophy that has shaped industries for decades: The Production Concept. The world of marketing
The way we communicate really matters. It literally can make or break how effectively our message is received—and this is especially true in today’s noisy, fast-paced world. Businesses, educators, and event organizers face a common challenge: how do you cut through the clutter and connect meaningfully with your audience? This is where narrowcasting comes in