What is The Societal Marketing Concept?
Ever wondered what separates brands that simply sell from those that truly matter? Think about the last time you chose one product over…
What is The Marketing Concept? Explained for marketers
Ever wondered why some brands feel like they were made just for you? Think about Netflix recommending a show that…
What is The Selling Concept?
Imagine walking into a store the day after Thanksgiving. Everywhere you look, there are massive banners screaming “70% OFF!” or…
Offline Marketing – Everything you need to know as a beginner
Everywhere you look, digital ads and social media dominate the marketing landscape. It almost feels like offline marketing is losing…
The Product Concept – A simple explanation
When you think of Apple, what comes to mind? Think about iPhones, iPads, MacBooks, and AirPods—groundbreaking products that redefine tech. The success Apple enjoys isn’t…
The Production Concept in Marketing Explained in Simple Terms
How giant brands like Walmart can offer such low prices and still make massive profits? It might seem like magic,…
What you need to know about Narrowcasting [+8 scenarios]
The way we communicate really matters. It literally can make or break how effectively our message is received—and this is…
A simple explanation to B2B Demand Generation
Imagine scrolling through your favorite platform and seeing an ad for a business tool you didn’t even know you needed—but…
Street Marketing – Simple Explanation That You’ll Understand
Today, marketers face a big challenge: standing out in a world full of ads. Everywhere we look—on TV, online, or…
What is Affinity Marketing? Everything you need to know
A recent study by Forrester reveals that 49% of participants experienced a rise in revenue after launching partnership programs—a testament to…