Marketing Strategy Insights

Shock advertising is a bold marketing strategy designed to provoke strong emotions (shock, surprise, or even outrage) to grab attention and make ads unforgettable. Brands use it to stand out in a crowded market. Some of the most famous examples include Benetton’s controversial social issue campaigns, PETA’s graphic animal cruelty ads, and Nike’s Colin Kaepernick […]

Hoping customers will magically show up seems like a fast track to failure. You always need a clear, structured approach to grow a business (not guesswork). That’s where traction channels come in. Gabriel Weinberg and Justin Mares, in their book Traction, introduced the Bull’s Eye Framework, outlining 19 proven channels businesses use to gain traction. In this blog, we’ll

Let’s be honest: growing a business can feel like throwing darts in the dark. Most of the time, you’re just throwing ideas around and hoping something sticks. That’s where the Bullseye Framework swoops in to save the day. This framework was coined by Gabriel Weinberg and Justin Mares in their book Traction. It makes sure

Nowadays, digital marketing is hailed as the king of advertising. With endless social media ads, SEO, and email campaigns, it’s easy to assume that print marketing is a thing of the past. But here’s the deal: print marketing isn’t dead—it’s evolving. This blog will uncover why print marketing remains effective, backed by stats and insights that

Business Intelligence (BI) is a term that you might hear a lot, especially in discussions about technology. However, for many, it can feel confusing or overwhelming because it’s often linked with other tech-related concepts. In marketing, BI plays a crucial role by helping businesses understand their customers and track the performance of their marketing campaigns.

Social media has changed the ways brands connect with audiences. Yet, many still see social media marketing (SMM) as simple broadcasting. In reality, it’s a dynamic, interactive tool where meaningful exchanges between brands and consumers build lasting relationships. Broadcasting in traditional terms refers to pushing out information to a broad audience without much interaction. Social

There are thousands of street marketing campaigns out there that have achieved great success by thinking outside the box. In this list, we’ll explore 10 amazing examples of street marketing by popular brands. 1. Adidas “Giant Shoe Box” as Pop-up Store Adidas launched a creative street marketing campaign in 2014 to celebrate the return of

First of all, you should know the main elements of B2B demand generation before understanding it’s working. The main elements are; Before starting off with developing this strategy, it’s important to set up a solid foundation. This preparation will ensure that your strategy is well-defined, organized, and executed effectively. The whole process of B2B demand