5 SWOT Analysis Examples of Real-World Companies for You

SWOT analysis is a simple yet powerful tool used by businesses to assess their;

Strengths: The things that your business does well or the advantages you have.
Weaknesses: The areas where your business struggles or lacks something important.
Opportunities: External chances or trends you can use to grow.
Threats: External factors that could your harm your business.

The concept was first introduced in the 1960s by Albert Humphrey, a management consultant at the Stanford Research Institute.

Since then, businesses across industries have used SWOT analysis for strategic planning and decision-making.

SWOT Analysis Examples for Students

1. Airbnb SWOT Analysis

Airbnb has transformed the travel industry by offering affordable, personalized lodging worldwide. With over 8 million listings in 220+ countries, its strong brand, global reach, and asset-light model drive rapid growth.

However, challenges like inconsistent host quality, high fees, and fierce competition persist. Economic downturns and regulatory issues also pose risks.

Despite this, opportunities in emerging markets, sustainable tourism, and AI-driven innovations could fuel future expansion.

Airbnb’s success depends on its ability to navigate these challenges while leveraging its strengths to maintain market leadership.

Read the complete SWOT Analysis of Airbnb.

2. Google SWOT Analysis

Originally a simple search engine, Google has become a global tech leader, dominating 90% of the search market and serving over 4.3 billion users monthly.

Its ecosystem, including Gmail, Google Maps, and Chrome, has reshaped industries.

Strengths include market dominance, innovation, and advertising leadership. However, overdependence on ads and regulatory challenges pose risks.

Opportunities in AI, cloud computing, and sustainability can fuel growth. To thrive, Google must balance innovation with compliance while maintaining user trust in an evolving digital landscape.

Read the complete SWOT Analysis of Google.

3. Microsoft SWOT Analysis

Microsoft, a $2 trillion tech powerhouse, dominates cloud computing, enterprise solutions, and gaming. Its key strengths include a diverse product portfolio (Windows, Azure, Office 365, Xbox), cloud leadership (30% Azure growth in FY2024 Q2), and financial stability ($254B revenue in 2024).

However, challenges like PC market dependence, integration inefficiencies, and cybersecurity threats persist. Opportunities in AI, gaming, and cybersecurity offer growth, while regulatory scrutiny and cloud competition remain threats.

With strong R&D investment ($29B in 2024), Microsoft’s strategic focus ensures sustained innovation and long-term success.

Read the complete SWOT analysis of Microsoft.

SWOT Analysis of microsoft by the marketing page

4. Domino’s SWOT Analysis

Domino’s Pizza, founded in 1960, has grown into a global pizza giant with over 20,900 stores across 90+ countries. It dominates the U.S. market with a 40% share, driven by its delivery-first model and tech innovations like GPS tracking and AI-powered ordering.

With a strong supply chain, consistent quality, and 75% of U.S. sales from digital channels, Domino’s remains an industry leader. However, reliance on delivery, limited menu variety, and franchise-dependent operations pose challenges.

Expansion in emerging markets, healthier menu options, and third-party delivery partnerships present growth opportunities, solidifying Domino’s as a logistics powerhouse in the food industry.

Read the complete SWOT Analysis of Dominos.

SWOT Analysis of Dominos by The Marketing Page

5. Marriott International SWOT Analysis

Marriott International, a global hospitality leader with over 8,900 properties across 141 countries, benefits from strong brand recognition, a diverse portfolio, and a robust loyalty program (Marriott Bonvoy, 196M+ members).

Its strengths include financial stability and luxury-to-budget accommodations. However, it faces challenges like high operating costs, reliance on the U.S. market, and competition from Airbnb.

Opportunities lie in emerging markets, sustainability, and tech-driven guest experiences.

Threats include economic downturns, cybersecurity risks, and shifting travel preferences. Despite challenges, Marriott’s adaptability and innovation secure its position as the world’s largest hotel chain.

Read the complete SWOT Analysis of Marriott International.